What are the latest trends in Progressive Product Management practices

Progressive Product Management (PPM) is an approach that emphasizes continuous learning, experimentation, and customer-centricity. Here are some of the latest trends in PPM practices:

  1. Customer development: A key aspect of PPM is focusing on the customer and understanding their needs. This is being done through customer development, which is a structured approach to gaining customer insights and feedback. This is usually achieved through interviews, surveys, and other forms of customer research.
  2. Lean Startup: This methodology is becoming more popular among PPM practitioners. It emphasizes rapid experimentation and learning, with the goal of validating product-market fit as early as possible.
  3. Agile product management: Agile methodologies, such as Scrum and Kanban, are being increasingly used in PPM to help teams work more efficiently and effectively. These methodologies focus on iterative development, continuous delivery, and rapid feedback.
  4. Continuous experimentation: Progressive product managers are increasingly using experimentation as a way to validate product assumptions and make data-driven decisions. This includes A/B testing, user testing, and multivariate testing.
  5. Product-Led Growth: This approach is focused on using the product as the main driver of growth, where the product is designed to be the main source of customer acquisition, engagement and retention.
  6. User-centric design: Progressive product managers are placing more emphasis on user-centric design, which focuses on creating products that are tailored to the needs and preferences of the user. This includes user research, user testing, and user feedback.
  7. Artificial Intelligence and Machine Learning: Progressive product managers are exploring how to incorporate AI and ML into their product development process to improve customer experience, personalization, and automate repetitive tasks.

These trends are constantly evolving and Progressive Product Managers should stay informed about the latest developments in order to adapt and apply them in their organizations.

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Imran Salahuddin, ICF PCC, SPC5, CSP
Imran Salahuddin, ICF PCC, SPC5, CSP

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